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SUBTEL QR Code Labeling Rules and Best Practices for Manufacturers

Chile’s Subsecretaría de Telecomunicaciones (SUBTEL) has introduced new digital compliance requirements designed to enhance transparency and accountability in the telecommunications market. Under Resolution Exenta Nº 737 (2025), all wireless and telecommunication devices sold or imported into Chile must include a QR code linking to a product‑specific verification webpage. This requirement, effective February 22, 2026, operates under the Declaration of Conformity (DoC) model, placing responsibility directly on manufacturers and importers to maintain accurate labeling and documentation.

Purpose of the QR Labeling Requirement

The QR labeling requirement ensures that each device can be instantly verified for compliance. When scanned, the QR code must lead to a manufacturer‑maintained webpage containing essential information about the product’s Declaration of Conformity, including the model number, manufacturer and importer details, representative contact information, and references to applicable SUBTEL resolutions.

This system reduces counterfeit risks and supports SUBTEL’s ability to audit compliance without slowing market entry for manufacturers.

Key Regulations Governing Labeling

Two resolutions establish the technical and regulatory basis for QR code labeling in Chile:
• Resolution Exenta Nº 737 (2025) – Defines the QR code, verification webpage, and local representative requirements.
• Resolution Exenta Nº 1985 (2017) – Specifies authorized frequency bands and power limits for Short Range Devices (SRDs) and other wireless equipment.

Resolution 737 outlines how products should be identified and verified digitally, while Resolution 1985 governs their technical performance.

How the Declaration of Conformity Model Applies

Under the DoC model, SUBTEL does not review individual applications or issue certificates. Manufacturers and importers are instead required to self‑declare that their products meet all technical and regulatory requirements. They must retain supporting evidence — including test reports,datasheets, and spectrum analysis data  and make this information available to SUBTEL  if requested for audit purposes. This approach streamlines compliance while maintaining accountability through traceable records.

Design and Placement

According to Resolution 737, the QR code must be clearly visible and permanently affixed to either the device or its packaging. The label must remain scannable for the entire product lifecycle and direct users to the correct verification webpage. This webpage must contain the Declaration of Conformity details and may include links to related technical documents, but it is the manufacturer’s responsibility to maintain accuracy and functionality of the QR link.

Best Practices for Manufacturers

To ensure full compliance and avoid labeling errors, manufacturers should follow these best practices:
1. Use high‑quality printing materials. Select durable labels and test for resistance to heat, moisture, and handling.

2. Verify QR code links before distribution. Ensure that each QR code leads to the correct webpage and functions on all devices.
3. Include complete identification data. Display the product name, manufacturer or importer information, and DoC reference.
4. Maintain consistency. The information on labels, webpages, and documentation must match exactly.
5. Work closely with your Chilean representative. They are responsible for keeping information current and responding to SUBTEL requests.
6. Perform routine audits. Periodically scan QR codes from production samples to confirm continued compliance.

Common Labeling Errors to Avoid

Manufacturers should avoid issues that can lead to non‑compliance or consumer confusion, such as:
• Using low‑contrast or temporary stickers that fade quickly.
• Linking QR codes to general marketing pages instead of the verification page.
• Publishing incomplete or outdated data on the DoC page.
• Omitting required details about the Chilean representative or declaration reference.
• Failing to update the QR page when technical changes occur.

Maintaining accurate and permanent QR labeling is essential for ongoing market access and consumer trust.

Integration with Digital Compliance Systems

Many manufacturers choose to integrate QR generation and data management into their existing compliance systems. Automating this process reduces human error and simplifies updates to product webpages. These systems can store the Declaration of Conformity and track revision dates for audit readiness. While SUBTEL does not operate a submission platform, it expects manufacturers to maintain organized, verifiable records that can be produced on demand.

Preparing for the 2026 Enforcement Date

The QR labeling and verification webpage requirements become mandatory on February 22, 2026. To prepare, manufacturers and importers should review existing labels, update technical files, and verify frequency data under Resolution 1985. All products imported after the deadline must comply fully with the labeling and DoC standards. Early implementation will help avoid delays in distribution or market approval.

Conclusion

The QR‑based labeling system established by Resolution 737 marks a significant step in Chile’s move toward digital compliance. By applying the Declaration of Conformity model and maintaining accurate QR webpages, manufacturers can demonstrate regulatory integrity and ensure traceability for every product in the market. Proactive compliance will not only simplify audits but also build consumer trust as Chile fully transitions to its 2026 framework.

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